We believe the key to the success of all creatives of the future is to enable definitive end-points for machines and humans to engage with their works, skill sets, ambitions and alignments in as simple a way as possible. For people and services.

For creatives in the music industry, there is no standard database or beacon of information for artists and their works.

Imogen, for instance, across the various PROs, labels publishers has over 20 different IDs accounts and numbers, none of them connected to each other.
With the creative passport, not only would all these Identities be linked under a single umbrella, but also all the works and the roles that an artist has had over the years could be officially verified and offered to the music sector.
Right now, most of the information on an artist or a song comes from non-verified sources, if any is shown at all. This is basic information regarding session players, mixing and mastering engineers, songwriters, or any of the the many other collaborators behind a piece of music.


With the creative passport, it would be possible to create a verified network of information that would be useful not only for the artists themselves, but also for other DSPs and businesses, solving the huge issue of digital IDs and lack of verified additional content and metadata of a song.
The creative passport idea has raised much interest across many industries and political representatives: BitFury, Barclays bank, E&Y, Digital Catapult, Southampton University, Middlesex University, Jaak, Spotify, Shazam, the F.A.C, MMF, PRS, PPL and the MU to name a few.