LIFE OF A SONG

We aim to deliver by summer 2018 a web application that shows the life of Hide and Seek by Imogen Heap.

The project will dissect Heap’s song ‘Hide and Seek’: the biography of how it has been released and interacted with over its 12 year life beyond her studio; the breakdown of its rights and split percentages; and Heap’s income from the track. This will include income from sales and streams to radio spins and syncs, of both the original song and, eventually, how it features in other works, from remixes to Jason Derulo’s Watcha Say, to the thousands of covers and the use of a sample of a section of the song in one of the first big memes on YouTube, known as ‘Dear Sister’. Most recently Hide and Seek features in the theatrical production, Harry Potter and the Cursed Child.

The ultimate goal is to explore and visualise how the current global music industry works through the lens of a song, creating a web application that will essentially show these three major segments: the biography, the song’s breakdown, and the revenue breakdown. This will highlight both what is actually working very well and also the gray areas in the system.

This educational platform will consist of three interactive sections:

Hide and Seek – The song’s biography

which would include the song’s facts, the tech advances from 2005 until now, the storytelling, all the official and unofficial collaborations, the remixes (Jason Derulo, Tiesto, Felon), the organisations and people involved, and analysis of the controversial youtube and UGCs situation

What is a song? – The song’s breakdown

Referring to Dissecting the Digital Dollar, we will explain what a song is, how copyright works, the current digital scenario and all the splits – according to Imogen’s contracts – between the people and institutions involved in the various domestic and overseas use cases (cd, download, streaming, public performance, live, broadcast, sync)

• Where is the money? – The song’s revenue streams

Analysing Imogen’s various income streams for the song, we will offer a tool that will allow the user to visualise, in an interactive way, the money flow of the song. This would allow users to see, for instance, how much Imogen earned from Spotify France (or UK) in 2010 or her income from domestic radio.

The Project will be an active part of the Mycelia world tour: besides giving talks and workshops showing how to explore the web application, the ultimate goal is to be in contact with local communities and organisations, trying to fill the grey areas and the gaps in our research that currently exist due to the lack of a comprehensive overseas data reporting. A possibility could be to develop an Augmented Reality experience with the Hololens, in collaboration with Microsoft.

The project, in collaboration with the FAC, has been backed up by the IPO (Intellectual Property Offices), and we are collaborating with the main players involved in the revenue and data collection of the song, Including PRS, PPL, Kobalt Neighbouring Rights, Sony Music UK, Imagem Publishing and Zync music.