We aim to deliver by summer 2018 a web application that shows the life of Hide and Seek by Imogen Heap.

The project will dissect Heap’s song ‘Hide and Seek’: the biography of how it has been released and Interacted with over its 12 year life out of her studio; the breakdown of its rights and split percentages; and Heap’s income from the track, from sales and streams to radio spins and syncs, of both original song and eventually how it features in other works, from remixes to Jason Derulo’s Watcha Say, to the thousands of covers and use of a sample of a section of the song, in one of the first big memes on YouTube known as Dear Sister. Most recently Hide and Seek features in the theatrical production, Harry Potter and the Cursed Child.

The ultimate goal is to explore and visualise how the current global music industry works through the lens of a song, creating a web application that is going to essentially show these three major segments: the biography, the song’s breakdown, and the revenue breakdown. this would allow to highlight both what is actually working very well and also the gray areas in the system.

This educational platform will consist of three interactive sections:

Hide and Seek – The song’s biography

which would include the song’s facts, the tech advance from 2005 until nowadays, the storytelling, and all the official and unofficial collaborations and the remixes (Jason Derulo, Tiesto, Felon), the organisations and people involved, and the analysis of the controversial youtube and UGCs situation

What is a song? – The song’s breakdown

Referring to Dissecting the Digital Dollar we will explain what a song is, how copyright works, the current digital scenario and all the splits – according to Imogen’s contracts – between the people and institutions involved in the various domestic and overseas use cases (cd, download, streaming, public performance, live, broadcast, sync)

• Where is the money? – Song’s Revenue Streams

Analysing Imogen’s various income streams for the song, we will offer a tool that will allow the user to visualize in an interactive way the money flow of the song. This would allow to see, for instance, how much Imogen earned from Spotify France (or UK) in 2010, or how much is the domestic radio income.

The Project will be an active part of the mycelia world tour: besides giving talk and workshops showing how to explore The web application, the ultimate goal is to be in contact with the local communities and organizations, trying to fill The grey areas and the gaps of our research due to the lack of a comprehensive overseas data reporting. A possibility Could be to develop an Augmented reality experience with the Hololens in collaboration with Microsoft.

The project, in collaboration with the FAC, has been backed up by the IPO (Intellectual Property Offices), and we are collaborating with the main players involved in the revenue and data collection of the song, Including PRS, PPL, Kobalt Neighbouring Rights, Sony Music UK, Imagem Publishing and Zync music.